5 Terrific Tips For New Bloggers
Looking for a lockdown side-line or perhaps an entirely new enterprise that you might make a career out of?
Blogging isn’t a bad choice – if you can write engagingly about a topic you’re passionate about then you can make some pocket money or if you monetise it rigorously and work with sponsors and outreach partners, perhaps even profit significantly.
Either way, as well as the potential income, the experience of connecting with an audience about something you find nourishing can be very therapeutic.
Sounds good?
Take a look at these five tips for new bloggers.
- Choose your niche
In order to make a generalist blog readable, you’ll have to write very well about each one of a wide range of topics, which is no easy task for a solo blogger.
So instead of coming across as a jack of all trades but master of none, lean into a niche you feel comfy with and really go to town finding different angles for each article. If you’re not sure where to start, this piece on blog niches from WP Beginner should help.
- Differentiate
There are countless blogs out there, so you’ll have to differentiate in order to stand out from the crowd.
Finding an unusual niche is one way to do this, but even if you’ve got a lot of competition in a crowded marketplace, building a brand that’s distinctive – from the voice, tone and style of its writing to its brand colourway and social media presence – helps you succeed.
- Hone your writing skills
You don’t have to be a pro writer to start blogging, but you do need to communicate in a clear and captivating way that makes people want to come back regularly for more and share your posts with their friends.
Tools like the Hemingway app can help you hone your Plain English skills and by reading widely, you’ll develop a style that adds that crucial dash of charm and panache.
- Balance quality with frequency
Publishing a new blog regularly means that your audience knows it’s worth their while checking in often to read your latest musings and also boosts your SEO performance, which is a delightful double-whammy.
But always prioritise quality – better to publish one quality blog post per week than five weak ones that dilute your brand and come across as spammy.
- Don’t forget SEO
Blogs which perform well address content which there’s already a demand for, therefore you should use SEO and social listening tools to work out what’s on your customers’ minds.
Also, your blogs should be formatted a certain way and contain the right balance of inbound and outbound links – if you aren’t sure about this, talk to an SEO specialist like Maratopia.
Follow these five solid tips, position yourself properly and play the long game in order to make blogging work wonderfully for you – best of luck!
